The James Smith Academy (JSA) is proud to have a team of expert and passionate coaches who are fully dedicated to helping people reach their health and fitness goals. Each coach brings their own special skills and experience, working together to support every client. They take the time to understand your unique needs, goals, and lifestyle, then build a personalized training plan that fits you perfectly. With their support and guidance, JSA makes it easier and more enjoyable to stay on track and see real results.
Meet the Inspiring Coaches of the James Smith Academy (JSA)
The James Smith Academy is home to a passionate and skilled team of coaches, each bringing their own unique strengths and experience. These coaches are united by a shared goal—to help people lead healthier, stronger, and more confident lives. With a personal, supportive approach, the JSA team creates customized fitness and nutrition plans that truly make a difference.
🌟 James Smith – Founder & Head Coach
James is a leading voice in the fitness world. With nearly 10 years of hands-on experience and over 5,000 hours of in-person coaching, he offers deep insights into overcoming common struggles. His training style is well-rounded, including Brazilian Jiu Jitsu, weight training, and sports, showing his holistic view of fitness and health.
💪 Emma Storey-Gordon – Strength & Nutrition Expert
Emma helps clients build strength, improve body shape, and understand nutrition. With a background in exercise science and sports nutrition, she brings empathy and real-life experience to her coaching, supporting long-term, sustainable progress.
🧘 Ben Carpenter – Mobility & Pain-Free Movement Specialist
Ben focuses on mobility, pain reduction, and lasting weight loss. He’s worked with people of all ages and abilities, making fitness more accessible and effective for everyone.
🧠 Stu – Mindset Coach & Mental Health Advocate
Stu helps clients overcome body image issues and emotional eating. A black belt in Karate and a fan of heavy lifting, Stu combines physical training with mental resilience for total well-being.
⚖️ Nicole – Balance & Lifestyle Coach
Nicole helps clients balance training, nutrition, and everyday life. Her background in Olympic lifting and bodybuilding shows her love for fitness, while her advice supports a realistic, healthy lifestyle.
🏋️ Jack – Strength Coach with Real-Life Experience
Once overweight himself, Jack knows the ups and downs of fitness journeys. He specializes in strength training and sports, offering real empathy and motivation to JSA members.
🤱 Rebecca – Pre & Postnatal Specialist
As a mother of three, Rebecca supports women through pregnancy and postnatal recovery. She combines patience and understanding to help moms rebuild strength and confidence.
🍎 Fi – Nutrition & Mindset Coach
Fi brings deep knowledge of evidence-based nutrition, menopause, and mental well-being. She’s passionate about helping clients enjoy fitness and feel empowered through weight training.
🌲 Maja – Strength & Outdoor Activity Coach
With 10+ years of experience, Maja blends strength training with outdoor fitness. She also specializes in pre and postnatal coaching, helping clients stay active through all life stages.
🏖️ Monique – Group Fitness & Mental Health Coach
With a decade in fitness, Monique believes movement should be fun. She promotes joy in exercise and mental health awareness, bringing positivity to every session.
🏋️♂️ Steve – Functional Strength Coach
With a degree in Sports Science and experience as a discus thrower, Steve helps clients improve body composition, strength, and muscle growth through science-backed training.
🥗 Nicolette – Nutritionist & Wellness Coach
Nicolette encourages people to enjoy food without guilt. She helps clients boost energy, reduce stress, and fuel their workouts with the right balance of nutrients.
👩👧 Hazel – Coach for Busy Mothers
Hazel knows the struggles of working moms because she’s been there. She helps women fit fitness into busy lives, offering support, structure, and encouragement.
😊 Rachel – Wellness Coach with a Practical Approach
Rachel believes in enjoying the health journey and focuses on myth-busting to make fitness simple. She’s especially passionate about helping mothers stay active and balanced.
💬 Why Clients Love the JSA Coaching Team
The JSA coaches are more than fitness experts—they’re trusted guides. Known for their supportive attitude, deep knowledge, and real-world advice, they motivate members to stay on track and feel confident at every stage. Their personalized plans and ongoing encouragement help create results that last.
In Summary:
The James Smith Academy coaching team stands out for its heart, experience, and genuine commitment to helping people live healthier lives. Whether you’re just starting or pushing towards new goals, the JSA coaches are with you every step of the way.